If there ever were an award for “the most confused group of people”, several students would win it hands down.
Students in 10+2 are bombarded with contradictory advice from teachers, parents, siblings, and their inner voice, taking them down the Lane of Eternal Confusion! There is an immense need to counsel students of this age and provide them career guidance to choose a stream/career aligned to their aptitude. If you’re interested in both working with children and running a business, a franchise in career counselling is an excellent option for you.
Is a Career Franchise Opportunity Lucrative?
A business cannot succeed if it doesn’t make a profit. If you’re thinking about entering this field, know that it is indeed a highly profitable venture. Children’s education is a prime concern for parents and will remain so, irrespective of the health of the economy. A franchise in career planning is thus relatively insulated from market ups and downs. Additionally, pursuing this franchise opportunity is also an enriching experience since you’ll be positively influencing the lives of numerous students.
However, for your franchise to succeed, there are some important guidelines you should remember.
Tips to Run a Successful Career Counselling Franchise
- Choose Location Wisely
For your business to click, there must be an interested audience. So, when you’re juggling franchise opportunities and considering which one to take up, consider the demographics of the locality. See if there are enough children (and parents) of the age-group you want to target. It is also helpful to have schools in the area so you can consider partnering with them to offer career planning services to their students. However, be wary of direct competition: you don’t want to take on a well-established, popular competitor for your very first venture.
- Research Your Prospective Franchiser
The education business is overrun with players, but not all of them are founded on strong research, commitment, and service quality. For your franchise to earn money and reputation, the brand must be deeply devoted to the welfare of the student community and not just be a commercially-minded organisation. For instance, if you become a career advisor with CareerFutura.com, a leading brand in education in India for the last five years, you’ll be able to provide your clients unmatched services like a comprehensive aptitude test developed after two years of research. You’ll also learn from the experiences of other career counselors who have guided 20,000+ students till date. This, combined with your professional expertise and guidance, will let your franchisee become a prominent force in guiding students through their career-related decisions.
- Carefully Assess Your Resources
Running a successful franchise business is about more than just signing on the dotted lines. Before you get started, assess the following:
- Office space
- Staff and hiring requirements
- Promotion costs
- Daily maintenance and upkeep costs
While your franchisor will support you with their brand name and some other resources from time to time, you’ll need to manage the above on your own. Look within, test the strength of your entrepreneurial spirit, analyze your support systems, and then make a realistic decision.
Wishing you all the best for a bright career as you shape the careers of other people alongside. Now, that’s a truly gratifying experience!