Power Woman Indra Nooyi : 4 Lessons Students & Professionals Should Learn From Her

Women cannot run companies. Women cannot manage personal and professional life. Women cannot do this, that and those.

Indra Nooyi

Except, they can. They do.

In a rapidly changing world where women are taking up roles previously only “destined” for men, PepsiCo Chief Indra Nooyi is an inspiration for millions. If you too aspire for the stars, dreaming of one day running a multi-billion-dollar company, check out this list of invaluable lessons from the power woman.

Tips From Indra Nooyi: Career Guidance For Professionals & Students

Padma Bhushan Indra Nooyi, the incumbent Chairman and CEO of PepsiCo, is one of the most powerful women in the world. She’s at the helm of affairs in the world’s second-largest food and beverage business (after Nestle) and has been since 2006 – a whopping 12 years already! In 2015, Fortune magazine declared her the world’s 2nd most powerful woman. Beyond PepsiCo too, Indra is a force to behold. She’s part of the International Cricket Council Board – the first independent female director ever.

So, how did Indra, a girl from a simple Tamil family in Chennai with a regular childhood, become this magnificent boss-woman?

  1. Take Your Education Very, Very Seriously

This is an age where brushing off school/college is considered “cool” and “entrepreneurial”. While some dropouts do manage to win without education, there’s no denying this: education is the most potent ingredient for success. The commitment, however, must develop young, especially while choosing your stream in 10+2 and your subsequent career.

Do you know Indra’s academic background? She earned bachelor’s degrees in Physics, Chemistry and Mathematics from Madras Christian College, Chennai. She then pursued MBA from IIM Calcutta. It doesn’t stop there. She earned a master’s degree in Public and Private Management from the Yale School of Management too. Throughout her academic life, she pursued several internships to garner on-field experience.

Tip: Even for the seriously academic-minded, professional career counselling can be highly beneficial during 10+2. Seeking this guidance lets you make an optimal stream/career decision aligned to your aptitude. Even if you’re toying with – and are daunted by – the idea of changing careers at 40, seek expert career guidance. For instance, at CareerFutura.com, you can take an in-depth aptitude/psychometric test, at the end of which you’ll get a detailed report on the careers matching your skills and personality!

  1. Build a Strategy for Everything

For any Endeavour to succeed, strategy is paramount. A chaotic, haphazard lifestyle may seem fun and impulsive and even produce temporary results, but in the long run, strategy is indispensable for academic and professional success.

Take Indra’s example. While working in PepsiCo, she identified the core problem affecting sales: a shift in consumer preferences to healthier lifestyles. This was a situation that only strategic intervention could address. Indra organized a redirection of all PepsiCo products into three categories: “fun” (say, regular Pepsi), “better” (diet Pepsi), and “good” (say, oatmeal). Then, she directed the company’s funds to the “good” category, which eventually meant that even the other two categories became healthier and hence, more coveted!

Did You Know?

One of the best examples of Indra’s strategic brilliance is her handling of the water crisis associated with PepsiCo in India. Since early 2000, PepsiCo was getting ire for wasting water in India – a country already grappling with water shortage. Indra strategized a country-wide “positive water balance” program to understand and address this problem. By 2009, according to media reports, PepsiCo had managed to restock 6 billion+ liters of water in India – much more than PepsiCo’s average intake of five billion liters! Eventually, the program was extended to other countries too. Who says a corporate career cannot be philanthropic?

  1. Diversify Your Skills & Approach

What worked for you to ace class Xth exams is not going to work in 10+2, and definitely not for entrance exams. Likewise, the approach you need for an Engineering career is very different from the requirements of Advertising. This is why, if you seek career counselling for professionals, the top suggestion you’ll get is to tailor your approach to the situational need.

Check out how Indra did it. She started her career with ‘Total’, a British textile company, and then moved on to ‘Johnson & Johnson’. From here, she completely shifted domains to Motorola and Asea Brown Boveri (an automation technology company), and finally to Pepsico.

Over the years, Indra diversified for the various brands she handled, from the woman-centered Stayfree at J&J to tech-based products at ABB and food and beverages at PepsiCo. At PepsiCo, Indra even led the formation of ‘Tricon’ (now “Yum! Brands”) that comprises KFC and Pizza Hut, among others.

Remember – diversification should also comprise non-work-related activities to re-energies your brain. Indra reportedly does this by fishing – a therapeutic hobby. During her college days, her hobbies were “wilder”: all-girls’ cricket team and rock-band!

  1. Never Grow Complacent

Satisfaction is good; complacence isn’t. Whether you’re a student or a professional, grow constantly. The day you stop is when you’re no longer an asset. Indra, even after her marvelous achievements, never stops persevering. Since her joining, PepsiCo’s profit has reportedly grown from $2.7billion to $6.5billion in 2014! She’s always exploring new arenas, such as leading sub-brands Quaker, Tropicana and Gatorade to success.

Indra, you inspire! Let’s take a leaf from her book as we continue on our own academic and professional journey.


Interested in the Career Franchise Business? 3 Important Tips To Earn Money & Reputation

If there ever were an award for “the most confused group of people”, several students would win it hands down.

tips to earn money

Students in 10+2 are bombarded with contradictory advice from teachers, parents, siblings, and their inner voice, taking them down the Lane of Eternal Confusion! There is an immense need to counsel students of this age and provide them career guidance to choose a stream/career aligned to their aptitude. If you’re interested in both working with children and running a business, a franchise in career counselling is an excellent option for you.

Is a Career Franchise Opportunity Lucrative?

A business cannot succeed if it doesn’t make a profit. If you’re thinking about entering this field, know that it is indeed a highly profitable venture. Children’s education is a prime concern for parents and will remain so, irrespective of the health of the economy. A franchise in career planning is thus relatively insulated from market ups and downs. Additionally, pursuing this franchise opportunity is also an enriching experience since you’ll be positively influencing the lives of numerous students.

However, for your franchise to succeed, there are some important guidelines you should remember.

Tips to Run a Successful Career Counselling Franchise

  1. Choose Location Wisely

For your business to click, there must be an interested audience. So, when you’re juggling franchise opportunities and considering which one to take up, consider the demographics of the locality. See if there are enough children (and parents) of the age-group you want to target. It is also helpful to have schools in the area so you can consider partnering with them to offer career planning services to their students. However, be wary of direct competition: you don’t want to take on a well-established, popular competitor for your very first venture.

  1. Research Your Prospective Franchiser

The education business is overrun with players, but not all of them are founded on strong research, commitment, and service quality. For your franchise to earn money and reputation, the brand must be deeply devoted to the welfare of the student community and not just be a commercially-minded organisation. For instance, if you become a career advisor with CareerFutura.com, a leading brand in education in India for the last five years, you’ll be able to provide your clients unmatched services like a comprehensive aptitude test developed after two years of research. You’ll also learn from the experiences of other career counselors who have guided 20,000+ students till date. This, combined with your professional expertise and guidance, will let your franchisee become a prominent force in guiding students through their career-related decisions.

  1. Carefully Assess Your Resources

Running a successful franchise business is about more than just signing on the dotted lines. Before you get started, assess the following:

  • Office space
  • Staff and hiring requirements
  • Promotion costs
  • Daily maintenance and upkeep costs

While your franchisor will support you with their brand name and some other resources from time to time, you’ll need to manage the above on your own. Look within, test the strength of your entrepreneurial spirit, analyze your support systems, and then make a realistic decision.

Wishing you all the best for a bright career as you shape the careers of other people alongside. Now, that’s a truly gratifying experience!

Get the Resonant Advice through Online Portals offering Career Guidance for Professionals

Education is a long passage that begins when we are enrolled in the school for the first time and then after continues fairly long; atleast 20 years if the student reaches for acquiring a bachelor’s degree in some specialization. However, the later segment of this education journey is very important because there some significant junctures at which we have to decide about the career choice. Although education is long process, the decision is made in a short time span. If this decision regarding the career stream is done correctly then success, prosperities and fame are assured for the aspirant; if it goes wrong or aberrant then there are inconsistencies, failures and agony for the bearer!


In the latter case, the incumbent finds himself aberrated and uninvolved in the job profile and desk requirements and there appears to be a mismatch! To address such inconsistent situation for the bearers, some online portals have come up that offer Career Change Advice in a dynamic manner. Such advice is of vital help to the professionals who are not satisfied in their present job position and want to make the switch to a different field; but who are unable to find the resonant information in real time to make any such initiative.

Resonant and timely advice –

Career guidance for professionals could be called as the new specialization in the wider and traditional segment of career counselling where generally the students are guided in the right and matching conducts. While offering Career Counseling For Professionals, the catering is different and information relating to economy and its sectors is warranted rather than that of the higher academics! The success of such counselling lies in the ability of the portal to convey the information regarding the emergent opportunities in different sectors and organizations/companies.

The conveying of information is done in a personalized manner such that the qualification and present experience of the individual as an incumbent are taken into consideration. The switching is thus facilitated easily and the seeker need not be personally involved in scouting for the new job opportunities and openings; interestingly, such catering plugs the gaps for a working professional who finds little time to look out for the new opportunities and thus misses the one which is available in anonymity.

Source: – Click Here

Careerfutura.com Offering Resonant Career Counselling For Professionals


Career choices are never easy; especially for the students graduating out of their colleges and universities. A definite and broadly visible fallout of such difficult decisions in many cases (if not all) is choosing the wrong or discrepant career. In such condition, the professional finds himself either incompatible with the requirements or feels incompetent as per the demands of the job profile. This is, of course, a pathetic condition because, at such stage, it becomes impossible to make the changes! Lately, some experiments have emerged in the segment of Career Counselling For Professionals; courtesy to initiatives such as careerfutura.com that leverages the power of the internet to help out the seeking professionals in different sectors of industry and services. Careerfutura.comhas therefore become popular as a platform offering Midlife Career Change Counselling to the professionals.


How the professionals are helped through dedicated counselling –

Frankly speaking, the concept of Career Guidance For Professionals is rather novel because ‘career choice’ almost becomes defunctafter the student opts for a career! Thus there is sort of contradiction, but it has been attempted successfully through the information revolution that is unfolding big and large through the web. Careerfutura.com has been developed as a dynamic pool of information resource that is fed with real time leads of objective and authentic value. At the backend, careerfutura.com secures relevant leads from the reputed sources that in turn scout for the job positions and profiles up for grabs in the diversity of verticals of services and industry

The importance of such an information resource is increased multifold for a professional who in spite of finding himself incompatible with the current job remains too busy in the same; & hence cannot look out for the new opportunities. Careerfutura.com serves the handy information in real time to the correct aspirant who is looking to change the sector/vertical.

This directly aids in the smooth transition for the professional who registers for Midlife Career Change Counselling at careerfutura.com.

Find fast growth trajectories –

An essential offshoot of such a counselling is also that an ambitious professional can scout for the best emergent opportunities in different firms of relevance to his career and experience profile. Careerfutura.com continuously makes available the best of such opportunities to its members who can reach out for better positions and fatter pay packages in a short time. Thus we find that Career Counselling For Professionals has become much broader and is a niche of high demand for many professionals around the world.


Reach Out For Authentic Career Change Advice at Careerfutura



Often it happens that we make our career decision on the basis of improper analysis and incomplete information. In many such cases, the person realizes that he has made an inconsistent career choice. However, with the changing economic turfs in our country and the world, changing career has become much easy for the professionals. Career Guidance For Professionalsis offered by careerfutura.com where the right information is served at the right time.

The society has greatly recognized the importance of education; mainly because it directly correlates with the potential success that the person would achieve in life. Since childhood, we begin our educational pursuits that finally culminate into career development. The later years of our schooling and education are vital from the perspective of career choice! A wrong decision could cost dearly as the person then fails to find the resonance and hence the inspiration also. Careerfutura.com offer career change advice as also Career Guidance For Professionals.

Find your desirable career

Career change is rather a new concept and this has been substantiated by securing the relevant information relating to the ever diversifying economic turf. Career Change Advice, therefore, involves the offering of resonant information about the new options and career passages that keep developing in a dynamic manner.


A professional might be looking for changing career but generally,he cannot secure relevant information that could prove useful. The expertise of the online initiatives like careerfutura.com proves worthy on this parameter. Through a vast network, it constantly scouts for the new options to suit the individual professionals. In this manner, the transition becomes easy and hassle free. Thus changing careers at 40 or 45 has now become possible so that many of the professionals who are finding them trapped in the inconsistent job profiles could move to their fields of choice.

Fast career progresses for professionals

Career change advice has another dimension also. Many ambitious professionals like to move through a swift path of advancement which may not be always offered by their present designations in a particular company. They could also seek advice for making the job switches and make out a fast growth trajectory. Careerfutura.com has a ready pool of career related openings in diverse verticals of industry and services sectors. Members are benefited through ready, objective and authentic information that can really make the difference for the best!

     Source- Click Here

Top design companies in India to work for Part II


In my yesterdays post  I had mentioned about the 12 different areas in Design.  Here is a recap of the 12 areas, they are –

  1. Architecture Companies
  2. Broadcast Design Companies
  3. Communication Design Companies
  4. Engineering Design Companies
  5. Game Design Companies
  6. Graphic Design Companies
  7. Industrial Design Companies
  8. Interaction Design Companies
  9. Interior Design Companies
  10. Logo & Branding Design Consultancies
  11. Package Design Companies
  12. Web Design Companies

Today we will look at some more areas

Broadcast Design Companies

Top design companies in India to work for-Broadcast Design

A broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator (CG) operators.

Source: http://www.wikipedia.org/


Dynamite is a full-service broadcast design and branding agency based out of Bombay. We help channels brand themselves, their shows, and related properties.

We provide comprehensive turnkey solutions for:

  • Channel packaging
  • Show packaging
  • Off-air design
  • Brand + identity development
  • Promo and ident production
  • Animated and live-action shoots


From new network branding graphics packages to complete brand overhauls, advertising, brand consultation to local affiliate and syndicated broadcast & webcast designs. Renderon is your one-stop shop to invent or re-invigorate your brand with our world class total branding solutions.

Founded in 2002 our studio started with the idea of building a creative agency that would serve our clients with stunning design and brand strategies. Our work captures emotion through engaging visuals and world-class design. Our creative team uses its diverse background in broadcast media to produce unique imagery and ideas to deliver strong creative messages and clear branding solutions.

Communication Design Companies

Top design companies in India to work for-Communication Design

Communication design is the practice of planning and shaping a message in content, form and delivery. Communication designers craft effective and expressive ways to share ideas with others, using an approach focusing on both problem-solving and persuasion.

Communication design is a both a broad term and field. It potentially encompasses a number of design practices, including information design, information architecture, advertising and marketing. Communication design is about message and effect; it focuses on touching people through transmission of ideas. Therefore communication design comes with a responsibility to compassionately understand the recipient’s existing perceptions and systems of beliefs, while designing solutions that fulfill the sender’s goals in sharing his/her ideas.

Source: Luminant Design


We’re an Integrated Marketing Communications consultancy operated by communication experts and designers who bring historically proven communication principles, the highest quality production values, and a fresh perspective to every project.


We believe that Design is an approach to addressing needs for businesses, adding value to products, environments & services. We help organizations stand out and succeed. We work across diverse clientele from small start-ups to large organizations.

Identix Design Co.

identiX Design Co. provides design and consulting services in corporate identity, promotional literature, exhibition, branding, advertising, web media and production. We work together with the corporate, industrial and arts sectors to produce a variety of striking communication materials.

Engineering Design Companies

Top design companies in India to work for-Engineering Design

Definitions of Engineering Design on the Web:

  • The systematic and creative application of scientific and mathematical principles to practical ends such as the design, manufacture, and operation of efficient and economical structures, machines, processes, and systems.
  • Engineering Design is the creative, iterative and often open-ended process of conceiving and developing components, systems and processes. Design requires the integration of engineering, basic and mathematical sciences. A designer works under constraints, taking into account economic, health and safety, social and environmental factors, codes of practice and applicable laws.


VIDVUS provides design & engineering solutions aimed at giving you the competitive edge in the market place by differentiating your products at a lower cost and a shorter time to market. Our innovative but pragmatic approach to product development ensures ideas don’t remain just ideas but are transformed to reality.

Our focus and expertise is in providing product development solutions to the discrete & process manufacturing, architecture and construction sectors. Our team consists of experienced engineers and consultants with specialized knowledge and experience to provide innovative and optimal solutions.

 Note: The list of companies in not full-fledged and comprehensive. Readers are advised to do more research if they are looking for more information or job opportunities. I am sure that there are other companies who are providing such kind of services and doing well. In no way we at carrerfutura.com endorse any of these companies, in what so ever nature, mentioned in this article.

Source: http://www.dexigner.com/directory/loc/India/Firms.html


Have The Authentic Escorts Through Proficient Career Counselling

Academics’ diversification is now finely evident and more of the students are making the preferred choices that suit their abilities and orientations. The demands of the economy are getting refined and the academics are therefore spinning the new specializations at a rapid rate. A student stepping into his middle school needs to know about the resonant career options that are available! This is the right stage for career planning and offers fine positioning of the aim at the individual level. This enhances the significance of career counselling and guidance services so that an adept advice could be availed and there are no misjudgments that could lead to poor or aberrated prospects.
Online Counselling Offers Real Benefits –
Responding to the demand of personalized Career Guidance requests, some service providers have been offering knowledgeable assistance and escorts. In countries like India where industrial’ and services’ differentiation is expanding, the demand for expert counselling has emerged strong. Online career counselling portals offer fine escorts because the best counsellor is ready to escort the seeking student. Web has emerged as a fine medium for such escorts as the counsellor could be reached directly without the requirement to arrange the physical visit. Besides, these portals also offer real time recommendations and referral services for making available specialist counseling by the eminent counsellors and subject specialists as also industrial specialists in core and peripheral verticals. These attributes make career choicing very specialized, authentic and least arbitrary!
Making Corrections at the Right Time is Necessary!
Often it is found that the passionate and utopian mind of a growing child makes the wrong choice and then eventually enters the stream which finally gets aberrant for him. Career Counselling India service providers have noticed this aberration at the highest in the student who have just entered their middle school at 9th or 10th. They are vulnerable to adolescence’ fancies! Therefore the specialist counselling services also take into account the psychological traits and individual potentials before delivering the final advice to the seeker. In this way, a well informed and objective decision is done that sans misleading fantasy stuff!
Resonant Information Catering
The dedicated online career guidance portals are now incorporating more of the objective dimensions of direct and popular relevance. The students can have the resonant schedules and timelines for the competitive exams in diverse fields; they can leverage the ready & robust databanks of the colleges, seats distribution, the entrance procedures and dates and the availability of the scholarships! This makes career guidance India services as really quality some and also generates value addition for the students!
To Know More About  Proficient Career Counselling Please Visit Us…

Best Career Consultancy for Professionals Now Emerging with More Choices and Better Future

careerfutura-success-careerfuturaCareer change counselling for professionals is now emerging more widely and gaining more popularity because of the great advantages, better future and good promising career prospectus. The upcoming professionals are more concerned about the career and future prospectus of their jobs because of more awareness and new emerging fields, recognizing their calibers, attitude, talent and skills with additional career counselling orientation programs making new goals and laying new foundations of career. Professionals really work hard at their workplace and therefore for a long term job, enjoyment in work is necessary too or else today or later one will be bored with no new inventions. The career change counselling for professionals can really change you future career prospectus by helping to direct a job or work that satisfies you, where you work not for the outcome but you enjoy work embellishing a good personal and professional character.


Take a step towards career counselling and embellish a successful transition:

Are you getting bored with your work or job? Are you unsatisfied with your career and hold a potential that can help you to reach new heights in career and future development prospectus? Career counselling for professionals can surely help you recognize your hidden talent, your unleashed potential, abilities and extraordinary skills. You can then change you career prospectus anytime and do what you love to do and best suits your abilities and caliber thus leading to great inventions and better future. The career counsellors are experts and will help you to change your career prospectus with different stages involving self-assessment, self exploration and caliber recognition and a planned future without demolishing your current career status.


Move up Faster with the assurity of more successful career:

It’s a common mistake that many a times due to some inconsistent decision and lack of knowledge and information, a person moves into a career that causes settlements problems in future. However, proper career guidance for professionals has made it possible that the working professional can have a change of career in midlife. Career guidance for professionals has emerged as the best opportunity to change the future career prospectus. Anyone can avail the service of career counsellors and take help from the online as well as offline career change session. Career counselling sessions will be accompanied by aptitude, analytical ability tests, and self assessment tests that will surely help you to get the overall prospectus of your skills, talent and part of interest.

To Know More About Career Consultancy for Professionals Please Visit Us…